Just some random thoughts here...this strikes me as a consequence of the contemporary idea of work having to be the end-all to one’s identity, purpose and meaning in life.
Advertising, perhaps the ‘original’ fundamentally meaningless career field to spawn from consumer capitalism, used to be mostly about just communicating your product/service. Eventually it morphed into lifestyle marketing and at this point has reached its ultimate conclusion: advertising workers themselves have drunk the Koolaid that used to only be peddled to consumers.
I wonder if we’ll ever see a return to simple “hey, we make this thing, you might find it useful.”
Advertising, perhaps the ‘original’ fundamentally meaningless career field to spawn from consumer capitalism, used to be mostly about just communicating your product/service. Eventually it morphed into lifestyle marketing and at this point has reached its ultimate conclusion: advertising workers themselves have drunk the Koolaid that used to only be peddled to consumers.
I wonder if we’ll ever see a return to simple “hey, we make this thing, you might find it useful.”