> Sales Mistake #1 - Building Before you Start Selling (...) If you’re wrong, you’ll save time and money by not building something people don’t want.
I fell into this trap often, so I know it well. The reason why we don't ask first is, we want to build something. Anything. If we're "wrong", we won't "save" time and money, we will delay the moment we start making, maybe indefinitely. What if we never find something people want?
The worst outcome is not to build something nobody wants -- it's not to build anything. We don't ask not because we forget about it, but because we're afraid of the answer.
Yes, it's irrational, and probably stupid (because, what's the point of building something nobody wants?) but the desire to build is the driving force, and finding an audience first, is perceived as an impediment.
I fell into this trap often, so I know it well. The reason why we don't ask first is, we want to build something. Anything. If we're "wrong", we won't "save" time and money, we will delay the moment we start making, maybe indefinitely. What if we never find something people want?
The worst outcome is not to build something nobody wants -- it's not to build anything. We don't ask not because we forget about it, but because we're afraid of the answer.
Yes, it's irrational, and probably stupid (because, what's the point of building something nobody wants?) but the desire to build is the driving force, and finding an audience first, is perceived as an impediment.