Heh, I grew up with PC games (mostly pirated, though I still have my legit DVD copy of NFS Most Wanted) —
and I just realized that I was mildly exposed to in-game ads back then — in the form of product placement! (or rather brand placement?)
e.g. Cingular and Burger King (NFS Underground 2), Motorola (Tony Hawk's Underground 2)… but Cingular was a US thing, and Burger King didn't exist in my country back then either, so these ads were hilariously irrelevant to me.
and I just realized that I was mildly exposed to in-game ads back then — in the form of product placement! (or rather brand placement?)
e.g. Cingular and Burger King (NFS Underground 2), Motorola (Tony Hawk's Underground 2)… but Cingular was a US thing, and Burger King didn't exist in my country back then either, so these ads were hilariously irrelevant to me.