When someone changes a decision like that after multiple experiences with the outcome, they are overriding a natural human bias for consistency. That likely indicates a strong reason. Maybe the coffee or atmosphere was actually consistently better?
The article example is pretty dumb honestly. Chains are a mental shortcut for making decisions, but truthfully, there is much more variation between two Starbucks than they would like to admit.
The article example is pretty dumb honestly. Chains are a mental shortcut for making decisions, but truthfully, there is much more variation between two Starbucks than they would like to admit.