Ask HN: Why don't we seriously seek an alternative if we're unhappy with Google?

I've been seeing at least 2-3 negative posts make it to the HN front page for the past few weeks. There are very obvious problems that have started to really grow, and it seems Google isn't able to or doesn't want to address any.

My broad question is, why don't we still have a very competitive search engine that can actually rival Google unlike Bing, duckduckgo or qwant.