Separate thing, not promising it on a schedule yet so really FWIW: our BAT roadmap's "Apollo" phase aspires to decentralize as much as possible. This could certainly include p2p flows with ZKPs in state channels or better. We are looking at OMG's Plasma implementation.
So the ultimate goal is to get away from ANONIZEd traffic to a blind accounting server. But as I say, lots of problems to solve before promising this. Yet with Ethereum scaling and anonymity support, for users who buy their own BAT (where I claim your objection to IP address has most merit), we could go p2p on-chain for decentralization w/o fraud risk for bring-your-own-BAT users.
So the ultimate goal is to get away from ANONIZEd traffic to a blind accounting server. But as I say, lots of problems to solve before promising this. Yet with Ethereum scaling and anonymity support, for users who buy their own BAT (where I claim your objection to IP address has most merit), we could go p2p on-chain for decentralization w/o fraud risk for bring-your-own-BAT users.