"Presidential Alerts" is a terrible name in a time where presidents from either party tend to have about 40% approval or less. The name just automatically angers a significant portion of the population, no matter who the president happens to be. Considering that the presidency is a political position, it's not unreasonable to expect "Presidential Alerts" to be of a political nature, even though that is not how the system is intended to be used.
How about "National Alert System" or just continue calling it the "Emergency Alert System" (except now with new abilities). Put a procedure in place to let the president use it if needed.
How about "National Alert System" or just continue calling it the "Emergency Alert System" (except now with new abilities). Put a procedure in place to let the president use it if needed.