Comment by Asturaz

The study Mercier and some European colleagues did together which is mention in this article seems very similar to The Choice Blindness study.

https://www.wired.com/2010/08/choice-blindness/

http://www.lucs.lu.se/wp-content/uploads/2011/01/Choice-Blin...

The latest paper which is incredible interesting from that study http://www.lucs.lu.se/wp-content/uploads/2018/08/Strandberg-...