I'm quite hesitant to mention this for fear that my reason for bringing it up will be grossly misunderstood, but the setup this article describes bears an uncanny resemblance to locations used by the adult entertainment industry. Both cases share the theme of a constructed fantasy life, a life that we as image consumers must realize is not real yet nevertheless choose to buy in to on some level.
This penthouse is not real; rather it exists beyond reality. The fantasy it expresses is what we imagine luxury and the good life looks like, rather than how such a life actually looks. But now that this penthouse does physically exist—now I can go take pictures of myself in it and now that people are actively decorating their own luxury apartments to look like it—how can you say that it is not real? How can you claim that it does not accurately reflect what luxury and the good life really are?
This whole hot take is basically a regurgitation of some of Baudrillard's ideas btw. I keep coming back to his concept of hyperreality because it seems so relevant today, and this is an area that I hope to keep exploring. Ahh, if only I could reserve a photoshoot there...
This penthouse is not real; rather it exists beyond reality. The fantasy it expresses is what we imagine luxury and the good life looks like, rather than how such a life actually looks. But now that this penthouse does physically exist—now I can go take pictures of myself in it and now that people are actively decorating their own luxury apartments to look like it—how can you say that it is not real? How can you claim that it does not accurately reflect what luxury and the good life really are?
This whole hot take is basically a regurgitation of some of Baudrillard's ideas btw. I keep coming back to his concept of hyperreality because it seems so relevant today, and this is an area that I hope to keep exploring. Ahh, if only I could reserve a photoshoot there...