Actually there is Wechat's subscription accounts, which is for the more in-depth analysis and long posts. So it's more of a market segmentation strategy I would say.
Sort of similar to how Instagram and New Yorker work in US. You can use/read either of them, or both.
I would like to write something on Wechat subscription accounts soon, which like douyin so few people outside the Chinese circle knows.
Edit: Instagram is a better example than Snapchat.
Sort of similar to how Instagram and New Yorker work in US. You can use/read either of them, or both.
I would like to write something on Wechat subscription accounts soon, which like douyin so few people outside the Chinese circle knows.
Edit: Instagram is a better example than Snapchat.