Perhaps it's just me but I'd make your immediate example conversion image with the arrow in a bit larger and more prominent, to give a better idea* of what it can accomplish. Perhaps even make the widgets at the right hand side do something off the bat? Perhaps not.
* I actually physically paused, wondering whether I should write 'eye-dea'. I'm glad I didn't.
* I actually physically paused, wondering whether I should write 'eye-dea'. I'm glad I didn't.