> [Craftsman tools] seem to be making a resurgence in Lowe's stores. They're being sold at a slightly lower price point then the Lowe's standard Kobalt brand.
Is that really a resurgence or just an attempt to profit by burning up the brand's remaining goodwill?
I can't imagine Craftsman tools maintaining their reputation after they've been been positioned as the cheaper alternative to store-brand tools for a while. They must be cutting massive corners to achieve that price-point.
Is that really a resurgence or just an attempt to profit by burning up the brand's remaining goodwill?
I can't imagine Craftsman tools maintaining their reputation after they've been been positioned as the cheaper alternative to store-brand tools for a while. They must be cutting massive corners to achieve that price-point.