Firstly, travelers are consenting adults that should understand and accept the baggage policy - or use a different airline. The market is extremely competitive.
Secondly, as a person who has traveled backpack for years, I find the whole "luggage is an essential element of air transport" line quite offensive. It's a service I want to purchase but you won't let me because some guy might be confused by a price comparison app to buy a baggage-less ticket (mind you, not even by Ryanair themselves, on their website it is very clear what you get for the price). It's revolting.
Secondly, as a person who has traveled backpack for years, I find the whole "luggage is an essential element of air transport" line quite offensive. It's a service I want to purchase but you won't let me because some guy might be confused by a price comparison app to buy a baggage-less ticket (mind you, not even by Ryanair themselves, on their website it is very clear what you get for the price). It's revolting.