I noticed a trend after working with several startups on branding projects.
Most of the founders have no idea about branding. Or they simply neglect to brand their business.
My question is: Why is that? Do you think that branding is not an important part of the business? Or is it because it all sounds vague and difficult to understand when someone explains it?
Most of the founders have no idea about branding. Or they simply neglect to brand their business.
My question is: Why is that? Do you think that branding is not an important part of the business? Or is it because it all sounds vague and difficult to understand when someone explains it?