AB testing is not an evil act by itself. It's an effective technique to understand the user needs. But what you do with the gathered data could make you evil.
No business will want to be out of sync with its users. And no business will want to be in charity mode any more than it should. But doing this without hampering the credibility is the key.
No business will want to be out of sync with its users. And no business will want to be in charity mode any more than it should. But doing this without hampering the credibility is the key.