Comment by beager

It's still amusing to me that Juul markets itself, raises money, and structures its ranks like a technology startup, but they're really a tobacco company. Every trope about "growth hacking" from a traditional startup apply here, except that "growth hacking" is most impactful with getting kids to smoke, which I at least assumed was a non-starter for forward-thinking people in the 21st century. Yet, here we are, with a tech startup that likely needs kids to smoke in order to turn their company's financials right-side-up for a successful exit.