I'm Swedish and I don't quite recognise parts of the narrative, here. It's true that we seem to have more diversity in our online retail market and many of the big players are Swedish sites (cdon and Webhallen, for instance). There's no single big player which dominates the way Amazon seems to do. So, I'm definitely following that part of the narrative. I also agree that Prisjakt (and, to a lesser extent, Pricerunner) are an integral part of the way we interact with online retailers.
But when they talk about lack of same-day delivery and make it sound like the lack of Amazon means we're missing out on a superior selection of wares, then I'm not following.
I mean, I wouldn't mind same-day delivery (is this, or next-day, available for every single product, or just a selection of products?), but having to wait a day or two on average is nothing I've personally felt any existential dread about.
Also, it's been years since I noticed that there were products available via Amazon which I couldn't get at a reasonable price from a local online retailer. This used to be the case, but it definitely seems things have improved.
But when they talk about lack of same-day delivery and make it sound like the lack of Amazon means we're missing out on a superior selection of wares, then I'm not following.
I mean, I wouldn't mind same-day delivery (is this, or next-day, available for every single product, or just a selection of products?), but having to wait a day or two on average is nothing I've personally felt any existential dread about.
Also, it's been years since I noticed that there were products available via Amazon which I couldn't get at a reasonable price from a local online retailer. This used to be the case, but it definitely seems things have improved.