Comment by jjoonathan

The redesign is terrible for usability, but it does one thing very, very well: punish you for using an adblocker (sorry, "software blocker," lol).

There are a few other dark patterns hidden in there too, all coincidentally pushing in a direction that's good for reddit.

I suspect that's the real purpose of the redesign and that all complaints will fall on deaf ears until someone actually manages to disrupt reddit.