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Comment by lsmarigo

As a content creator it's very quickly apparent the best route to driving views and subs is to push extreme/edgy content. Balanced content gets no engagement. It's really that simple, with the ADHD short attention span of the current gen of heavy media consumers (read: kids) you have to shock them/surprise them/make them laugh ~once every 5-6 seconds to keep them on the video. YouTube offers very detailed metrics on engagement and you can study the exact time where people lose interest/close the video.

Only massive established channels have the privilege of pushing non-edgy content as their audience is built in already, for anyone new it's shock value and hard-line extremism or your voice will be lost among the noise.

parent lsmarigo 8 years ago

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