Comment by ehsankia

They didn't care so far because it was so confusing. The hope is that by showing something that's user-relevant (the name of the website name and the security level), it will become more useful for the average user.

Why should a user see: https://www.wikipedia.org/wiki/Canada?utm=asdioasd&arg=j210d... when all they care about is "Wikipedia.org/wiki/Canada"?