“These are big shifts,” said Craig Johnson, president of Customer Growth Partners, a research and consulting firm. “It is like turning around the Queen Mary. You can turn the rudder, but it takes time to gain a purchase.”
To my mind, most physical stores ought to be like showrooms: innumerable products are hard to judge solely from pictures and text descriptions but easy to judge with ten seconds in person. Let online and off converge.
To my mind, most physical stores ought to be like showrooms: innumerable products are hard to judge solely from pictures and text descriptions but easy to judge with ten seconds in person. Let online and off converge.