> I genuinely do not understand Apple's move into this space.
Many people didn't understand their move into MP3 players or mobile phones, either.
If you take a step back, Apple is an "affordable luxury" technology products company with a heavy emphasis on design and user experience.
In the luxury and "affordable luxury" tiers, cars are technology products with a heavy emphasis on design and user experience.
Apple knows that smartphones, as we know them today, are likely to be an anachronism by 2030. The market for transportation is large enough to be interesting as a potential source of revenue when the iPhone cash cow falters.
Many people didn't understand their move into MP3 players or mobile phones, either.
If you take a step back, Apple is an "affordable luxury" technology products company with a heavy emphasis on design and user experience.
In the luxury and "affordable luxury" tiers, cars are technology products with a heavy emphasis on design and user experience.
Apple knows that smartphones, as we know them today, are likely to be an anachronism by 2030. The market for transportation is large enough to be interesting as a potential source of revenue when the iPhone cash cow falters.