Consider the smartphone revolution. Apple came out with a revolutionary design in the iphone. The Android team was already up and working in that area and were able to pivot quickly to mimic the iphone. Both Apple and Android became huge businesses.
Being prepared as a second mover once a trailblazer demonstrates a good path can be good business. It even has some advantages over trying to lead and possibly wasting lots of R&D money on dead ends.
Being prepared as a second mover once a trailblazer demonstrates a good path can be good business. It even has some advantages over trying to lead and possibly wasting lots of R&D money on dead ends.