Why is this interesting or surprising? Of course almost all challengers have hacky tech under the hood because they don't have the resources. Winning from that position is possible not because of generally better tech but by delivering something that the incumbents don't.
Remember the demo of the first iPhone (vs the huge expertise of Nokia). Or how Microsoft won the desktop starting from a single user, cooperative multitasking system (vs all the sophisticated Unix-based systems). Or Facebook running on despised MySQL and PHP.
These hacks are part of the strategy. It's risky but probably doing these 'properly' would increase the risk even more.
Remember the demo of the first iPhone (vs the huge expertise of Nokia). Or how Microsoft won the desktop starting from a single user, cooperative multitasking system (vs all the sophisticated Unix-based systems). Or Facebook running on despised MySQL and PHP.
These hacks are part of the strategy. It's risky but probably doing these 'properly' would increase the risk even more.