What's up with these typophiles? They walk around thinking they're the most important member of the club.
The truth is, design is complicated because it is not (yet) a science. Typography is important, but it is not king. What we really need to do is get inside the user's head and model their thought process. This is probably impossible, so we should do the next best thing: learn empathy. Be the user. Not some one-trick pony.
The truth is, design is complicated because it is not (yet) a science. Typography is important, but it is not king. What we really need to do is get inside the user's head and model their thought process. This is probably impossible, so we should do the next best thing: learn empathy. Be the user. Not some one-trick pony.