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Comment by real_cost

This is called a Pigovian tax. I believe that Pigovian taxes are not a good solution for plastics and other multifaceted environmental issues because of the complexity in calculating the total environmental cost of all the externalities of a product.

I think consumers would change their buying behavior if they knew the real cost of their purchases.

For that reason I believe there is a big opportunity (and chance to save the planet) for a startup to calculate this real cost in an automated way and influence buying behavior by making the consumers aware of it.

If the above does not sound like a crazy idea let's connect at http://eepurl.com/dEOz3n (I'm using this list to keep your email private)

parent real_cost 8 years ago

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