Comment by mehrdadn

I don't like the practice either, but allow me to play devil's advocate for a second, although this is probably not what either of us wants to hear: I really don't think this could qualify as false advertising. The "limit" being referred to is the total data per month, not the bandwidth. Everyone knows bandwidth is always limited; that goes without saying. Moreover, the fact that "limit" refers to the total amount of data is pretty clear: when you buy a limited plan, we all know that "limit" refers to the total amount of data you can use in a month, not the bandwidth you are given. So when they say "unlimited", that is correct—they're indeed fully removing the limit, which is the total quantity of data per month you can use. Hence I actually don't see it as being false advertising. Is it misleading though? I'd argue yes; it's not straightforward and it's clearly intended to give a different impression to someone who doesn't take the time to make the logical deductions.