- Nothing that stood out (from comments) as strong differentiator from competitors (that they can not do)
- Unclear target market, this is what I gathered from comments, people
* Who don't have access to Indian restaurants
* Who don't have time or know how to cook Indian food at home
* Who don't have access to competitors products
** Hard to make case here as all major retailers sell one or other Indian food packages, and for everyone else there is Amazon Prime
* Who have access to restaurants, have time or know how to cook but would instead prefer to spend about same amount of money on packaged food as they would by ordering it with food delivery services.
I might be completely wrong but IMO this is commodity business, unless you are building robots which can cook millions of packages of custom made Indian food for everyone.
+ Good package design especially color palette
+ Good website
- Expensive for packaged food
- Nothing that stood out (from comments) as strong differentiator from competitors (that they can not do)
- Unclear target market, this is what I gathered from comments, people
I might be completely wrong but IMO this is commodity business, unless you are building robots which can cook millions of packages of custom made Indian food for everyone.