IDK if you guys have a food stylist on staff, but your pictures could use improvements. I get that you're coming from tech, where sleek and minimalist is what people go for in design, but that's not how food photography works.
You dishes typically have 1 direct overhead picture of a bowl of the food. you then have several styled pictures of the "combos" or of the food in a sealed package. People eat with their eyes first. You're trying to sell comfort and yet you present your food in a very minimalist/sterile way.
You dishes typically have 1 direct overhead picture of a bowl of the food. you then have several styled pictures of the "combos" or of the food in a sealed package. People eat with their eyes first. You're trying to sell comfort and yet you present your food in a very minimalist/sterile way.
Compare your images, to someone in a similar space, hello fresh: https://www.hellofresh.com/menus/?redirectedFromAccountArea=...
Food styling is aspirational. It's about getting the consumer to look at an image and say "I want that". It needs to speak to those desires.
A zip-top, solid colored plastic bag does not make me want to eat what is inside the bag.