When I worked at an academic publisher I was surprised by this, often it's researchers at small or private institutions that don't have a library or one that pays lots of subs.
Also - used to be you'd set this to have a price context for reprints (printed version of the article with more logos) which were a much bigger & more profitable revenue source. Pharma companies would buy '00s to distribute at conferences.
Also - used to be you'd set this to have a price context for reprints (printed version of the article with more logos) which were a much bigger & more profitable revenue source. Pharma companies would buy '00s to distribute at conferences.