I think you make a big mistake in using the word 'inflated'. The joy of doing something is configured in our brains, and we enjoy that. Science has shown that we like and are willing to pay more for things merely on the brand.
Its like saying that all kisses are the same, its inflated that you want it from a specific person!
Its like saying that all kisses are the same, its inflated that you want it from a specific person!