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Comment by yellowcherry

As the article explains, they did make ads for the Da Vinci. Several, in fact. To make it "iconic", they built up the brand.

The ad that's just looking at people looking at it is brilliant, really a work of art on its own.

https://www.youtube.com/watch?v=jsEAJkTP0-M

The effort that went into selling that painting is one of the more fascinating stories of the last year.

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