Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture.
You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic.
You want to make people buy your brand of beer? Well you have to sell the story of it being generally accepted as a high quality brand.
You want to sell luxury? You have to sell timelessness and trust.
Aren’t those things exactly what Don Draper would have done?
In general the article skimps over how ads are actually made, and talks mainly in how they are delivered, but that has very little to do with the death of Don Draper. Because even if you’re not always shooting ads at everyone, you still have to tell stories that set you a part from everyone else.
It’s only valid point in the subject seem to be that advertisers are no longer in the front of business magazines. Ironically, neither are car manufacturers, except for one, Musk. Who coincidentally put one of his cars in space in a very spectacular PR event that I personally doubt he decided upon because an algorithm told him it would be popular.
You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic.
You want to make people buy your brand of beer? Well you have to sell the story of it being generally accepted as a high quality brand.
You want to sell luxury? You have to sell timelessness and trust.
Aren’t those things exactly what Don Draper would have done?
In general the article skimps over how ads are actually made, and talks mainly in how they are delivered, but that has very little to do with the death of Don Draper. Because even if you’re not always shooting ads at everyone, you still have to tell stories that set you a part from everyone else.
It’s only valid point in the subject seem to be that advertisers are no longer in the front of business magazines. Ironically, neither are car manufacturers, except for one, Musk. Who coincidentally put one of his cars in space in a very spectacular PR event that I personally doubt he decided upon because an algorithm told him it would be popular.