What is the endgame for companies like Twitter and Facebook? It seems like the only behaviour for publicly traded tech companies is grow or die. So what happens when they hit some theoretical maximum? Is it not acceptable that they're making money? Is there no steady state? Not saying that Twitter is there. But theoretically what does that look like?
"Hey, so we basically maxed out our target market share. We're healthy, profitable, popular, but this is basically the limit. There aren't any more people in our demo left on the planet to capture."
"Nope. Go make more money. Sell more ad space. Or shift focus to a new product or something."
"But that will either degrade the quality of our product or take our eye off the ball and allow a competitor to eat our lunch."
"Too bad. I don't care how profitable you are, only that you're more profitable than last year."
"Hey, so we basically maxed out our target market share. We're healthy, profitable, popular, but this is basically the limit. There aren't any more people in our demo left on the planet to capture."
"Nope. Go make more money. Sell more ad space. Or shift focus to a new product or something."
"But that will either degrade the quality of our product or take our eye off the ball and allow a competitor to eat our lunch."
"Too bad. I don't care how profitable you are, only that you're more profitable than last year."