Why would the music industry negotiate? If Spotify tries to play hardball and doesn’t agree with the terms of one of the three major record labels, they lose access to the music. Neither Apple, Google, nor Amazon really care if their music streaming service is profitable or barely break even, they are using music streaming to sell other higher margin products.
Apple is still growing faster than Spotify and YouTube is a bigger brand.
If they try to raise prices - Apple Music and the YouTube offering starts to look a lot more attractive - it’s hard to compete against the default.
Apple is still growing faster than Spotify and YouTube is a bigger brand.
If they try to raise prices - Apple Music and the YouTube offering starts to look a lot more attractive - it’s hard to compete against the default.