I'm pretty surprised of the high number of Apple Music subscribers. As hinted at the end of the article, geographic, but also age distribution would be interesting to see.
Anecdotally in my mid 20 central European bubble, ~95% of my peers use Spotify, with the rest using Google Play Music (including me). I don't know a single person using Apple Music, and I wasn't even aware that it existed as a paid service (though I think I've heard of it a few years ago).
Anecdotally in my mid 20 central European bubble, ~95% of my peers use Spotify, with the rest using Google Play Music (including me). I don't know a single person using Apple Music, and I wasn't even aware that it existed as a paid service (though I think I've heard of it a few years ago).