> they have tremendous brand loyalty, but will need to be more careful in the future.
Does that really matter though? I was just discussing this with someone over the weekend... his thesis was that people buy Apple because of branding, which might be true as far as the majority of customers are concerned... But for people like me (powerusers), MacBooks are simply the best possible choice. Everything else is either adware (Windows 10), or not usable (Linux laptops lack deiver support (last I heard) You can’t install software on Chromebooks, Windows 7 doesn’t have a Unix subsystem). Not to mention that Apple hardware is beyond superior, and the software mostly just works (things like wi-fi, backups, sharing, ...)
Does that really matter though? I was just discussing this with someone over the weekend... his thesis was that people buy Apple because of branding, which might be true as far as the majority of customers are concerned... But for people like me (powerusers), MacBooks are simply the best possible choice. Everything else is either adware (Windows 10), or not usable (Linux laptops lack deiver support (last I heard) You can’t install software on Chromebooks, Windows 7 doesn’t have a Unix subsystem). Not to mention that Apple hardware is beyond superior, and the software mostly just works (things like wi-fi, backups, sharing, ...)