Your assumptions are completely wrong. Content creators simply want a platform for gathering an audience. Youtube wants to play as many ads as possible. Let's not pretend that somehow those interests align perfectly in the product we know as youtube.
The audience generation mechanics are an important ingredient for replacing youtube, but youtube has gone from being a free service that had little user generated content and focused on gray area "Napster model" hosting of copyrighted content.. and then gradually found content creators and introduced interruption advertising (full screen commercials).
There are a lot of holes in youtube's profit model. Imagine what youtube could be if it didn't have the dark patterns everywhere (young kids get served algorithmically generated disturbing content!).
It's so refreshing that an alternative model is getting some traction. Also, it would be fairly easy to just slurp up the best content from Youtube since most is in the public domain.
The audience generation mechanics are an important ingredient for replacing youtube, but youtube has gone from being a free service that had little user generated content and focused on gray area "Napster model" hosting of copyrighted content.. and then gradually found content creators and introduced interruption advertising (full screen commercials).
There are a lot of holes in youtube's profit model. Imagine what youtube could be if it didn't have the dark patterns everywhere (young kids get served algorithmically generated disturbing content!).
It's so refreshing that an alternative model is getting some traction. Also, it would be fairly easy to just slurp up the best content from Youtube since most is in the public domain.