The net outcome of this decision will be that nobody will create significant open platforms of this type anymore, because once you are successful you will no longer be able to have any control over the experience. Someone will always be able to find a market that you are hurting.
If you actually read the decision that's essentially their underlying complaint. They dress it up in terms about search market blah blah blah, but in the end it's really about whether Google is allowed to control the experience of Android phones that want to use the Google apps and app store or not.
Android being open at all was already a fight inside Google, this decision will essentially make it impossible for anybody win that fight in the future. I can't see why anyone would risk making an open platform again. Success only has downsides versus Apple's model.
I expect the next major player here will either sell the operating system or sell the phones, and keep the other stuff closed
If you actually read the decision that's essentially their underlying complaint. They dress it up in terms about search market blah blah blah, but in the end it's really about whether Google is allowed to control the experience of Android phones that want to use the Google apps and app store or not. Android being open at all was already a fight inside Google, this decision will essentially make it impossible for anybody win that fight in the future. I can't see why anyone would risk making an open platform again. Success only has downsides versus Apple's model. I expect the next major player here will either sell the operating system or sell the phones, and keep the other stuff closed