this is the same crap we used to hear about myspace and friendster.
Techcrunch needs to lay off the crack...facebook might be a billion dollar company...it might even be a 2 billion dollar company...but there is no way it'd beat Google.
They compare it to Google revenues...but Google's ad product is a lot more effective. On Google the user is searching for widget, and Google tells them "hey widgets are 90% off at this site". With Facebook you are reading your friend's profile, and Facebook tells you "hey, I know you are busy, but this might possibly be of interest to you"
The rate of return is a lot worse with Facebook, because you can only target by demographics...not intent
Techcrunch needs to lay off the crack...facebook might be a billion dollar company...it might even be a 2 billion dollar company...but there is no way it'd beat Google.
They compare it to Google revenues...but Google's ad product is a lot more effective. On Google the user is searching for widget, and Google tells them "hey widgets are 90% off at this site". With Facebook you are reading your friend's profile, and Facebook tells you "hey, I know you are busy, but this might possibly be of interest to you"
The rate of return is a lot worse with Facebook, because you can only target by demographics...not intent