I believe this is a case of a disparity between who they say their products are for (power users), and who they are actually for (people who want to think of themselves as power users).
This would be similar to, for example, many sportswear brands who say they are for professional athletes, but whose primary consumer base is... not.
In both cases, they may still attract the audience they claim to target, but in practice, that niche market makes up only a small fraction of their total sales.
This would be similar to, for example, many sportswear brands who say they are for professional athletes, but whose primary consumer base is... not.
In both cases, they may still attract the audience they claim to target, but in practice, that niche market makes up only a small fraction of their total sales.