It's a catchy title and so-so article, but I have to be autistic and point out that "X isn't about Y" is almost always false: rather it should be "X isn't (only|mostly) about Y". Clever false dilemmas are the opiate of the 115-IQ set.
I'll see your contrarianism and raise you an ad hominem.
I'll see your contrarianism and raise you an ad hominem.