You should evaluate the loading performance of your store. If you attempt to use PPC ads to get traffic, many visitors will bounce because it takes so long to load, and once it does load, it is not interactive for a long time. This will make you spend more on advertising than is strictly necessary.
You're currently serving ~5mb of uncompressed JavaScript and are not using a CDN for your root domain. I would start with those.
You're currently serving ~5mb of uncompressed JavaScript and are not using a CDN for your root domain. I would start with those.
https://www.webpagetest.org/result/180622_77_7b98a10a75ec84f...