The ROI used to be that good, and then the market became crowded and the consumers became more savvy.
Now the ROI is worse, the advertisers start lowballing, and the content creators keep accepting (because rent is due and nobody else is offering any higher, sooooo)
Now the ROI is worse, the advertisers start lowballing, and the content creators keep accepting (because rent is due and nobody else is offering any higher, sooooo)