There's no innovation in this sector. It needed Apple to kick Ti's sorry ass to get us to Ti 83 even instead of the Ti 82. It says quite a lot every Thunderbolt enclosure uses this chip: there are no other USB PD controllers (USB PD is used to negotiate Alternate Modes).
Another example: you can buy a small and cheap USB C to DisplayPort adapter with power passthrough (< 20 USD). You can buy a (relatively) small and cheap USB C to dual DisplayPort MST hub (<50 USD). You can not buy a USB C to dual DisplayPort MST hub with power passthrough unless it's a full dock, huge in size and expensive (200 USD at least).
Another example: you can buy a small and cheap USB C to DisplayPort adapter with power passthrough (< 20 USD). You can buy a (relatively) small and cheap USB C to dual DisplayPort MST hub (<50 USD). You can not buy a USB C to dual DisplayPort MST hub with power passthrough unless it's a full dock, huge in size and expensive (200 USD at least).