the entire FB and Google business models cannot suddenly change to move away from user data collection
They can though - they can go back to untargetted advertising based on page content as they were doing 10 years ago. All the personal tracking data is a layer on top of that tech aiming to improve the 'targettedness' of adverts. Nothing in the online ad industry really needs any of that personal data, and arguably it doesn't actually make many ads more effective anyway.
They can though - they can go back to untargetted advertising based on page content as they were doing 10 years ago. All the personal tracking data is a layer on top of that tech aiming to improve the 'targettedness' of adverts. Nothing in the online ad industry really needs any of that personal data, and arguably it doesn't actually make many ads more effective anyway.