ads (if I'm reading about gardening then show me an ad for potting soil or gloves)
That’s what genuinely baffles me. If I were a manager of a gardening company and I wanted to do targeted advertising I would just buy space in gardening themed publications. The idea of showing people my ads while they’re on other websites and not in a gardening mood anyway makes literally no sense. All this tracking and profiling ads zero value for the ad buyers, so why are they paying for it?
That’s what genuinely baffles me. If I were a manager of a gardening company and I wanted to do targeted advertising I would just buy space in gardening themed publications. The idea of showing people my ads while they’re on other websites and not in a gardening mood anyway makes literally no sense. All this tracking and profiling ads zero value for the ad buyers, so why are they paying for it?