There's still way more money being invested in the traditional world of advertising than what's being invested in the analytics and data side. Creative agencies haven't gone away. Agencies of Record are still the traditional shops (DDB, Ogilvy, etc.)
But...
There's still way more money being invested in the traditional world of advertising than what's being invested in the analytics and data side. Creative agencies haven't gone away. Agencies of Record are still the traditional shops (DDB, Ogilvy, etc.)