This will really hurt their enterprise cloud business. Google has shown to have a bunch of employees who will leak confidential discussions to the press and try to PR damage their employer. If you are a large company looking for a home, that is exactly the kind of environment you want to avoid.
In addition, many of the large US companies have a military component. Examples are GE, Boeing, United Technologies. How many of those companies want something like what happened with Maven to happen to them.
Finally, the success of this project will further embolden Google employees to use these same tactics of leaking and hurting Google's image in the future. Given how things progress, the next protest is likely to be about something that is even more gray area than Maven.
In addition, many of the large US companies have a military component. Examples are GE, Boeing, United Technologies. How many of those companies want something like what happened with Maven to happen to them.
Finally, the success of this project will further embolden Google employees to use these same tactics of leaking and hurting Google's image in the future. Given how things progress, the next protest is likely to be about something that is even more gray area than Maven.