"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now"
This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made diamonds down to the price of Moissanite, and create a artificial distinction between natural and man made dimaonds. All of this so the price of man made diamonds doesn't bring down the price of the natural stones with it.
This is clearly a play to devalue the image of man made diamonds. "May not be forever" my ass, it's the exact same thing. Their goal is probably to try to quickly drive the price of man made diamonds down to the price of Moissanite, and create a artificial distinction between natural and man made dimaonds. All of this so the price of man made diamonds doesn't bring down the price of the natural stones with it.